While the terms are often used interchangeably in the industry, there is a technical difference:

• Bespoke traditionally involves creating a brand-new pattern from scratch for your specific body, requiring multiple "baste" fittings (where the suit is half-made) and taking months to complete. Brands like Woolcott St or The Bespoke Corner specialize in this high-touch, labor-intensive process.
• Made-to-Measure (MTM), which is the standard for Dunnio, InStitchu, and Hockerty, involves taking a master pattern and adapting it to your unique measurements. This allows for a near-perfect fit and extensive customization (lapels, linings, fabrics) but at a much more accessible price point and faster turnaround time (typically 4–6 weeks). For 99% of wedding parties, MTM offers the ideal balance of fit, quality, and coordination.